Google Advertising

The vast majority of internet searches are now handled by Google. The company is now so dominant that its name is used to describe carrying out an internet search. If you want your business to be found online this is the best place to start.

Setting up a Google Ads campaign can be overwhelming. The rules constantly change, the search terms are subject to auction and your competitors are free to do whatever they like. Looking after a campaign involves daily attention.

Initial Design of Google Ads Campaign

Everything Silverback Digital does is driven by data analytics. We will initially take some time to analyse your marketplace, your competitors and what you ideally want to achieve.

We can then strategise with you and set up your Google ads campaign in a way that gives you the best possible return on investment based on your available budget.

Continued Maintenance

As we mentioned above, things are constantly changing. The goalpost tend to move, competitors pivot, sometimes the dark arts are used by others. The result is that to maintain the returns for your business the campaign will need to be continually monitored, adjusted and optimised.

Monthly reports are generated forn you that detail how many people your ads reached and other essential information such as the number of conversions you received.