Paid advertising services for SMEs that turn attention into measurable growth.
Paid advertising services for SMEs that reach people when they are actively searching and stay visible while they consider their options. Silverback creates joined-up Google Ads and Meta Ads campaigns built around your customers, commercial goals and available budget.
Clear strategy – Transparent reporting – Decisions based on evidence
Where is your advertising budget really going?
Which platform is most likely to reach your customers?
Are clicks turning into valuable enquiries and sales?
Are your campaigns generating growth – or simply spending budget?
Paid advertising services for SMEs can produce results quickly, but only when the targeting, message, offer, landing page and measurement work together.
Costs keep increasing
More budget is required to produce the same number of clicks, leads or sales.
Results are difficult to explain
Reports show impressions and clicks without connecting them to meaningful business outcomes.
The wrong people respond
Campaigns generate traffic or enquiries, but not from the customers your business actually needs.
Campaigns lack direction
Google and Meta activity operate independently without a clear strategy connecting them.
Connect every campaign to a clear commercial goal
Silverback connects audience understanding, campaign structure, creative thinking, conversion tracking and ongoing optimisation. Every campaign has a clear job and every recommendation has a clear reason.
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Reach customers at different stages of their decision.
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Match the platform to the customer and commercial objective.
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Create adverts that communicate a meaningful reason to respond.
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Improve the journey between advert and landing page.
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Track enquiries, calls, sales and other valuable actions.
Paid advertising services for SMEs
Google Ads
Capture existing demand
Reach people who are already searching for your products, services or solutions.
Explore Google Ads services →
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Search campaign planning
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Keyword and search-intent targeting
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Campaign structure and advert creation
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Landing-page alignment
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Conversion tracking and optimisation
Meta Ads
Create and develop demand
Reach, educate and re-engage potential customers across Facebook, Instagram and WhatsApp.
Explore Meta Ads services →
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Audience and campaign strategy
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Facebook and Instagram advertising
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Creative and message development
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Retargeting campaigns
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Lead-generation and conversion campaigns
A joined-up paid advertising approach
Google captures demand. Meta creates and develops it.
Customers rarely move from first impression to enquiry in one step. A joined-up strategy can introduce your business through Meta, reinforce its value and capture the customer when they begin searching through Google.
01 Plan
02 Target
03 Convert
04 Improve
01 Plan
Define the customers, services and outcomes each campaign should support.
02 Target
Reach people according to their intent, needs, location and stage of awareness.
03 Convert
Connect the advert, offer and landing page through one clear and consistent message.
04 Improve
Track valuable actions, review performance and make better budget decisions.
A PRACTICAL FIRST STEP
Discuss your objectives, customers and existing advertising, then identify where Google Ads or Meta Ads could create the greatest value.
Free Paid Advertising Growth Consultation
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Review of your commercial goals and valuable customer actions
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Review of current or previous advertising activity
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Google Ads and Meta Ads opportunity review
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Targeting, messaging and landing-page considerations
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Tracking and measurement priorities
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A clear recommendation for the next step
Not sure which advertising platform is right for you?
Book your free growth consultation
Google Ads opportunities
Capture active demand from people already searching for the products or services your business provides.
Meta Ads opportunities
Build awareness, generate demand and re-engage prospective customers across Facebook, Instagram and WhatsApp.
01 Understand your objectives
We establish your customers, objectives, economics and most valuable customer actions.
02 Plan the right campaigns
We select the appropriate platforms, audiences, campaign structure, messages and landing-page journey.
03 Build and launch
Campaigns, adverts, landing pages and conversion tracking are prepared and checked before launch.
04 Measure and improve
Performance is reviewed against meaningful business outcomes and refined using reliable evidence.
Clear advertising decisions without the agency fog
At Silverback we don’t believe in jargon, clear communication is at our core, complexity distilled down so that our ideas are transparent and evidence led.
Commercially focused
Campaign decisions are connected to valuable enquiries, sales and wider business goals.
Plain-English reporting
Understand what is happening, what has changed and what should happen next.
Joined-up thinking
Connect campaigns, creative, landing pages and measurement around one consistent customer journey.
Find out where paid advertising services for SMEs could create more value
We’ll help you identify the right platform, strongest campaign opportunities and the next sensible step for your business.