DIGITAL STRATEGY FOR SMEs
Digital strategy for SMEs: stop guessing what to do next.
Get a clear, prioritised digital growth plan based on your business, your customers and the opportunities most likely to move you forward.
Fixed price £595 · Clear priorities · No ongoing commitment
A CLEARER WAY FORWARD
Do you know where your next stage of growth should come from?
The Digital Growth Audit gives you practical answers before you commit more time or budget.
Which marketing activity deserves more investment?
What is stopping more visitors becoming customers?
What should your business prioritise over the next 90 days?
THE PROBLEM
When everything feels important, nothing gets prioritised.
Without a clear digital strategy for SMEs, businesses often invest in websites, SEO, advertising, content and social media without understanding how those activities should work together.
Marketing activity feels disconnected
Different channels are being managed without one shared commercial direction.
Decisions are based on assumptions
Time and budget are committed without enough evidence about what will create value.
Too many competing priorities
Every improvement appears urgent, making it difficult to know where to begin.
Results are difficult to explain
Activity is taking place, but its contribution to enquiries, sales and growth remains unclear.
JOIN THE DOTS
Turn disconnected activity into a focused growth plan.
Silverback connects your objectives, customers, website, marketing and measurement into one practical strategy.
Understand where you are now
We review your current position, objectives, customers, competitors, marketing channels and digital assets.
Decide what should happen next
Findings become a prioritised roadmap based on likely impact, urgency, cost and effort.
WHAT IS INCLUDED
Your Digital Growth Audit
A focused assessment designed to give you clarity, priorities and a practical route forward.
01
Business and growth objectives
Clarify what growth means for your business and which outcomes matter most.
02
Website and customer journey
Review how potential customers discover, evaluate and contact your business.
03
Marketing-channel review
Assess how your current channels support one another and where gaps exist.
04
Competitor and market observations
Identify useful differences, missed opportunities and areas of customer demand.
05
Analytics and measurement
Check whether the information guiding your decisions is reliable and useful.
06
Prioritised 90-day roadmap
Receive sequenced actions ordered by likely impact, urgency and effort.
You receive clear recommendations you can understand, evaluate and act on—not an overwhelming document that is never used.
THE PROCESS
A clear route from uncertainty to action.
Four disciplined steps ensure every recommendation connects to a genuine business priority.
01
Understand
We clarify your objectives, customers, current activity and commercial priorities.
02
Diagnose
We review your website, customer journey, marketing channels, data and competitive position.
03
Prioritise
Opportunities are ranked by likely impact, urgency, effort and investment.
04
Plan
You receive a practical 90-day roadmap and a plain-English strategy call.
A PRACTICAL FIRST STEP
Digital Growth Audit and Strategy Roadmap
£595 one-off
A self-contained strategic review with no requirement to buy anything else.
- Full digital-position review
- Key problems and opportunities identified
- Prioritised recommendations
- 90-day action roadmap
- Plain-English findings call
- No ongoing commitment
Fixed price · Practical recommendations · No unnecessary retainer
WHAT HAPPENS NEXT
Your roadmap can become the starting point—not another unused report.
Implement the recommendations internally, use another supplier or ask Silverback to help. There is no obligation to continue.
BUILD
Digital assets
Websites, landing pages and the assets needed to support growth.
A PRACTICAL APPROACH
Strategy built around your business—not a predetermined service package.
The audit turns digital strategy for SMEs into clear priorities rather than justifying a predetermined service. You receive plain-speaking advice connecting commercial objectives with websites, customer acquisition, analytics and optimisation.
You decide what happens next and who implements it.
Clear commercial priorities
Evidence before investment
One joined-up 90-day plan
LOW RISK BY DESIGN
A useful first engagement with Silverback.
No unnecessary retainer
The audit is a self-contained fixed-price project.
No overwhelming strategy document
Recommendations are concise, prioritised and designed for action.
No pressure to buy additional services
You decide how the roadmap is implemented and who implements it.
FREQUENTLY ASKED QUESTIONS
Questions before you begin
What is included in the Digital Growth Audit?
A review of your objectives, website, customer journey, marketing channels, competitors and measurement, followed by prioritised recommendations and a 90-day roadmap.
Is the audit suitable for a small business?
Yes. It is designed for SMEs that need clearer growth priorities before committing more time or budget.
How long does the audit take?
The timescale is agreed at the start once the size and complexity of your existing digital activity are understood.
What information will you need from me?
We will ask about your objectives, customers, current marketing, website and available performance information.
Can Silverback implement the recommendations?
Yes. Silverback can help with suitable recommendations, but there is no obligation to continue after the audit.
Is the £595 price fixed?
Yes. The Digital Growth Audit and Strategy Roadmap is offered at a fixed one-off price of £595.
Do I have to use Silverback after the audit?
No. You can implement the recommendations internally, use another supplier or ask Silverback to help.