Digital marketing services for SMEs
Silverback Digital is different.
Our digital marketing services for SMEs are practical, commercially focused and built to make a difference. We would rather help smaller clients grow than behave like a slick, flashy agency.
We bring 30 years of experience running small businesses across the UK and Ireland. We’ve been in your shoes, faced the same challenges and understand the importance of value.
We don’t seek awards. Quietly helping you get where you want to be is what drives us.
Below is a short list of our digital marketing services for SMEs. Follow the links to book your free consultation and discuss how we can help you achieve your growth ambitions.
Digital Strategy
We all know where we want to get to, more or less. But without a detailed map of how to reach that final destination it’s just fantasy.
Silverback Digital can help you create a detailed, step-by-step plan to reach your digital marketing goals.
Paid Ads
Whether it is Google, Bing, Meta, display advertising or TikTok, you are in the right place. From keyword research and compelling ad copy to campaign optimisation and performance tracking, we manage every detail of your pay-per-click advertising—helping you reach the right customers while making every click count.
SEO
Silverback Digital offers four main types of SEO service: content creation and on-site SEO, technical SEO, local SEO, and authority and link building.
All four are essential elements of a successful SEO strategy. Neglecting one can affect your rankings.
AI Search
Would you like to work towards appearing in AI-generated search results, potentially above sponsored ads? Many searches now end without a click because people get answers directly from AI summaries, making visibility in these results increasingly competitive.
Analytics & Optimisation
A suite of analytical tools allows us to see how Google and other search engines perceive your website. We can also retrace journeys made by real customers, see where they spend time and identify where they leave without becoming a customer. This kick-starts a process of continual analysis and improvement that leads to better conversion rates.
Email Marketing
Have you ever thought of creating a newsletter? In what way do you let your valued existing customers know about your latest deals and offers? Do you have a way of reaching out to people who abandoned carts on your website? A detailed look at your sales funnel can reveal the critical opportunities available to reach out to a customer while they consider buying from you.