Cookie Policy
Effective Date: 1st September 2026
Last Updated: 1st September 2026
1. Introduction
This Cookie Policy explains how Silverback Digital Ltd (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website at silverbackdigital.co.uk.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using our website, you can choose which cookies you allow through our cookie consent banner. Essential cookies are always active because they are necessary for the website to function.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function correctly, improve user experience, remember preferences, and provide information about how visitors use the site.
Cookies may be:
Session cookies – deleted when you close your browser.
Persistent cookies – remain on your device until they expire or are deleted.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation and security of our website. They enable core functionality such as page navigation, security, and accessibility.
These cookies do not require your consent.
Examples include:
Security cookies
Session management
Load balancing
Cookie preference storage
Analytics and Performance Cookies
These cookies help us understand how visitors use our website by collecting anonymous or aggregated information.
Examples may include:
Google Analytics
Microsoft Clarity
Other website analytics services
These cookies are only used with your consent.
Functionality Cookies
These cookies remember choices you make, such as language preferences or saved settings, to provide a more personalised experience.
These cookies are only used with your consent.
Marketing and Advertising Cookies
These cookies may be used to deliver relevant advertisements, measure campaign performance, or track visitors across websites.
Examples may include:
Meta Pixel
Google Ads Conversion Tracking
LinkedIn Insight Tag
These cookies are only used with your consent.
4. Third-Party Cookies
Some cookies are placed by third-party providers whose services appear on our website.
These providers may collect information about your browsing activity in accordance with their own privacy policies.
Examples may include:
Google
Meta (Facebook)
LinkedIn
YouTube
Vimeo
We recommend reviewing the privacy and cookie policies of these providers for further information.
5. How We Obtain Your Consent
When you first visit our website, you will be presented with a cookie banner that allows you to:
Accept all cookies
Reject all non-essential cookies
Customise your cookie preferences
Non-essential cookies are not placed on your device unless you have provided your consent.
6. Managing Cookies
You can change or withdraw your cookie preferences at any time by:
Using the “Cookie Settings” link available on our website.
Adjusting your browser settings to block or delete cookies.
Please note that disabling essential cookies may affect the functionality of the website.
7. Browser Controls
Most web browsers allow you to:
-View stored cookies
-Delete cookies
-Block cookies
-Receive notifications before cookies are stored
-Information on managing cookies can usually be found in your browser’s help documentation.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements or our use of cookies.
The updated version will be published on this page with a revised “Last Updated” date.
9. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us.
Silverback Digital Ltd.
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: info@silverbackdigital.co.uk